Our Impression of Guilty Pour Homme by Gucci

The advertisement was shot at Cinecittà Studios, the legendary home of Italian cinema. Again, its director was Sin City creator Frank miller; its stars femme fatale Evan Rachel Wood and hollywood action hero Chris Evans. Now, in Gucci Guilty Black, we join them for a fresh chapter in their story, and a thrilling sequel to what has come before. The chemistry between them is electric. Leading fashion photographers Mert & Marcus were again responsible for the print advertising - explosively sensual images in which the gleam of the lovers’ skin is cast in red and green light. Mert & Marcus explain: “We see the couple at night, in flagrante, washed in electric green and red neon. The aura is raw and compelling. very modern, very sexy, very Gucci.”